Client satisfaction is one of Investment Title’s top priorities. We aim to go above and beyond to assist our clients by providing them with the tools and information needed to succeed. That is why we are here to help you understand the value of social media and its positive impact on your real estate business.
In this technology-driven world, it is crucial for real estate agents to remain active on social media and engage with the home buying and selling market. According to Forbes Magazine, millennials continue to make up the largest segment of buyers accounting for 45%, compared to 17% of Boomers, and 37% of Gen Xers. A significant portion of that 45% is first time buyers who are turning to the internet to seek out information on the ins and outs of buying a home. Here are some ways social media can help you boost business and maintain engagement with past, present, and new clients:
Choose your social media platforms wisely –
As the buyers market shifts, it is important to also adjust the way you market to your target audience. Whether you are trying to engage millennials or not, there are over two billion social media users worldwide. Somewhere in that user group will be who you are targeting to generate business from, and you will need to know which platforms will be most effective. For example, if you were looking to sell retirement condos, Snapchat would not be your social media platform of choice, as only 5.5% of Snapchat users are over the age of 65.
If you are looking to target a wide audience, Facebook and Instagram are two tried and true methods. Facebook is a consistent and valuable tool in which you can specify where, when, and how you disseminate information. If you have a new listing that would be perfect for a young couple in their 30’s, you have the ability to filter that Facebook post to target anyone in that age group within a 20-mile radius. After promoting posts target marketing via the platform, you can pull analytics to see what worked well and what you may want to do differently for the future. Facebook also creates a platform where you can give your potential client a more detailed picture of who you are, what you like to do in your spare time, and how you communicate with your network. With so many realtor options out there, it is important to showcase who you are as a person and not just as a business.
Differentiating yourself from the crowd can also be effective with the use of Instagram. Instagram users tend to scroll down the app and only stop once something catches their eye. It is the perfect avenue to showcase visual content that will draw a buyer in to want to take a deeper dive into the specific property or you as a real estate agent. Not only is Instagram considered one of the fastest growing social media platforms, but it also provides the opportunity to be creative, to stand out from the competition, and stay relevant in a community saturated with similar content. Instagram’s connectivity is very dependent on the use of hashtags that are associated with each image. Hashtags have the potential to improve brand awareness and allows you to reach people who might not otherwise see your content. Some popular and effective hashtags in the Real Estate market are:
Invite your audience to join the conversation –
Understanding your audiences wants, needs, and motivations are key to developing a meaningful relationship which in turn will generate business. Instead of continuously posting ads and new listings, try inviting your audience to join the conversation. This creates the opportunity to create a stronger and genuine bond with your clients where they can feel less intimidated to voice their questions and concerns.
This can be done in a variety of ways via social media. For example, searching twitter hashtags and offering advice to someone voicing their opinion on the home buying process. Facebook Live offers the opportunity to host Q&A sessions where people can message in questions that can be answered in a personal and professional way. You could also “Go Live” at a property to provide your viewers with an authentic experience. Another option would be to post an image on Instagram and ask for your audiences’ opinion on what they like about the property and what is important to them while looking for a home. This method of advertising focuses on your expertise and desire to build a bond of trust with your clients.
Adding reviews to your social media –
In any industry, a customer’s experience can make or break how their network will view your business moving forward. Whether it is word of mouth or on social media, a great review can bring in additional clients and allows for existing business to feel heard and recognized. According to True Focus Media, 62% of online home buyers said they’re likely to contact an agent if they have excellent reviews, and 65% are more likely to leave a review if they had an excellent experience. By enabling reviews and testimonials on your Facebook page and website, you can make the process of connecting with your clients as seamless as possible. Even a negative review can be turned into a positive experience, in that showcasing how you reply to the individual can ensure their next experience will be 5-star. Success stories are also ideal to highlight when promoting your business.
The most important thing to remember is that the review process should be easy for your clients, and not be done in a way where you are asking them to complete an inconvenient task. Sending a follow-up email after closing is a great way to genuinely ask your client how they are settling into their new home, as well as give them the opportunity to leave feedback. Providing a direct link to where they can leave a review can dramatically increase your chances of a testimonial, as opposed to leaving them to search your website and potentially grow frustrated.
Social media provides us with unlimited opportunities to get creative with how we connect our clients. Take the time to research successful strategies and gain inspiration on how you can optimize your social media to stand out from your competitors, engage with your audience, and grow long lasting relationships with your clients. We at Investment Title hope you found this information useful, give us a call for all your title needs!